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Every month, traders lose over $6 billion to impulsive entries across high-volatility markets within the first 10 minutes of their trades. These losses are not driven by lack of information or bad assets. They are driven by when trades are executed. In memecoin and fast-moving markets, price discovery happens in minutes, narratives spread in seconds, and interfaces are designed to reward immediate action. The result is predictable: users buy at local tops, chase momentum, and commit capital before conviction has time to settle. This isn’t a discipline issue. It’s a structural one. Traditional trading systems assume instant execution is a feature. In crypto, it’s a bug. The market moves faster than human reassessment, and once a transaction is signed, the outcome is final. There is no rewind, no reconsideration, no cooling-off period. Rethink exists to change that moment. It gives traders something crypto has never offered: a second chance before execution.

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Understanding Rethink

Read our easy to understand documentation, with quick to capture mental models and research simulations.

Core Thesis

Understand why your users need Rethink.

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Team, Market Reality, and Why This Is Inevitable

Browse our showcase of how this can generate extra revenue for your product.