trades executed immediately after exposure to new information underperform materially. This was observed during the GameStop episode, options trading surges on Robinhood, and crypto retail waves across 2021–2024. In memecoin markets, this effect is amplified. Price discovery is shallow, liquidity is thin, and attention is the dominant driver. Internal analyses of on-chain data show that a large share of retail buys occur within the first 1–3 minutes of a price spike, and those entries are statistically likely to be followed by negative returns within the next 10–20 minutes. Rethink intervenes before execution, not after loss. The browser extension monitors transaction intent across partner platforms and intercepts the flow before signing. No transaction is sent to the mempool. No slippage is taken. No irreversible action occurs. Instead, intent is converted into a time-buffered position. Formally, Rethink breaks the atomic assumption:
System Design
Transaction Monitoring and Interception
How Rethink changes expected value by changing execution timing.
Crypto markets operate at near-zero execution latency. From intent to broadcast, most retail trades finalize in under 2 seconds. That assumption is inherited from centralized exchange design, where speed is treated as an advantage. In high-volatility, narrative-driven markets, this assumption is wrong.
Multiple empirical studies on retail trading behavior, cited and summarized in outlets like the Wall Street Journal and New York Times, show a consistent pattern:
trades executed immediately after exposure to new information underperform materially. This was observed during the GameStop episode, options trading surges on Robinhood, and crypto retail waves across 2021–2024. In memecoin markets, this effect is amplified. Price discovery is shallow, liquidity is thin, and attention is the dominant driver. Internal analyses of on-chain data show that a large share of retail buys occur within the first 1–3 minutes of a price spike, and those entries are statistically likely to be followed by negative returns within the next 10–20 minutes. Rethink intervenes before execution, not after loss. The browser extension monitors transaction intent across partner platforms and intercepts the flow before signing. No transaction is sent to the mempool. No slippage is taken. No irreversible action occurs. Instead, intent is converted into a time-buffered position. Formally, Rethink breaks the atomic assumption:
and replaces it with:
That single change reshapes the payoff distribution.
trades executed immediately after exposure to new information underperform materially. This was observed during the GameStop episode, options trading surges on Robinhood, and crypto retail waves across 2021–2024. In memecoin markets, this effect is amplified. Price discovery is shallow, liquidity is thin, and attention is the dominant driver. Internal analyses of on-chain data show that a large share of retail buys occur within the first 1–3 minutes of a price spike, and those entries are statistically likely to be followed by negative returns within the next 10–20 minutes. Rethink intervenes before execution, not after loss. The browser extension monitors transaction intent across partner platforms and intercepts the flow before signing. No transaction is sent to the mempool. No slippage is taken. No irreversible action occurs. Instead, intent is converted into a time-buffered position. Formally, Rethink breaks the atomic assumption: