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Rethink is built on a simple but powerful idea: separating intent from execution creates edge. Instead of forcing traders to commit capital instantly, Rethink introduces a fixed 10-minute execution buffer. Users signal intent, lock in buying power, and then watch the market move in real time. At the end of the window, they decide: execute immediately or anytime within that window, walk away for a flat $1 fee. Most impulsive losses happen within the first few minutes of a trade decision, when price either mean-reverts or stalls after a burst of attention. By inserting a short buffer, Rethink lets traders filter hype from signal without missing access. You’re still early. You’re just not blind. This is why Rethink feels less like “risk management” and more like Buy Now, Execute Later. The product doesn’t tell users what to do. It gives them optionality at the exact moment optionality matters most.