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Crypto markets are structurally optimized for impulsive behavior. Price discovery is shallow, narratives propagate faster than liquidity, and execution is irreversible. When a trader sees a token pumping, the decision environment is asymmetric: acting immediately preserves upside, while waiting risks missing the move entirely. This creates a rational bias toward instant execution, even when conviction is weak. Behavioral finance research, widely cited in institutional literature and mainstream financial reporting, consistently shows that immediacy amplifies overconfidence. Traders overweight recent price movement, underestimate reversion risk, and mistake attention for signal. In crypto, where information is public and reflexive, this bias is magnified. The key point is this: impulsive trades are not mistakes in judgment. They are the default outcome of the system. Interfaces reward speed. Social feeds reward urgency. The mempool offers no reversibility. Rethink does not fight human psychology. It changes the market structure that exploits it. By removing the requirement for instant commitment, Rethink collapses the FOMO loop. Traders are no longer forced to choose between acting blind or missing out. They can lock access, observe, and then decide. That alone eliminates a large class of negative-EV trades.

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